Thursday, 16 September 2010

UPDATE YOUR BLOG!

Every week (at least) you must update your production blog with reflections about what you have achieved that week.

This information will prove invaluable for the two evaluation activities you must complete.
You cannot rely on just hoping to remember what you did this week in 3,4, 5 months time.

Look at the posts about 'The Production Evaluation' and 'Section A: Theoretical Evaluation of Production' to focus your reflections.

Put simply, you must try to record what you have done each week and how your understanding / skills have developed as a result. Try to use an academic, analytical tone - use appropriate media language and theories in your writing.

Section A: Theoretical Evaluation of Production

Candidates answer two compulsory questions. The first requires them to describe and evaluate their skills development over the course of their production work, from Foundation Portfolio to Advanced Portfolio. The second asks them to identify one production and evaluate it in relation to one theoretical concept.

Question 1(a) requires candidates to describe and evaluate their skills development over the course of their production work, from Foundation Portfolio to Advanced Portfolio. The focus of this evaluation must be on skills development, and the question will require them to adapt this to one or two specific production practices. The list of practices to which questions will relate is as follows:

  • Digital Technology
  • Creativity
  • Research and planning
  • Post-production
  • Using conventions from real media texts

In the examination, questions will be posed using one or two of these categories.

Question 1(b) requires candidates to select one production and evaluate it in relation to a media concept. The list of concepts to which questions will relate is as follows:

Genre

Narrative

Representation

Audience

Media language

In the examination, questions will be set using one of these concepts only.


The Production Evaluation

Similar to your AS Production Portfolio, this is another media artefact for you to produce; it is not an essay! The format will be decided by you, to be chosen inline with the set brief chosen.

In the evaluation a number of set questions are offered for consideration:

In what ways does your media product use, develop or challenge forms and conventions of real media products?

How effective is the combination of your main product and ancillary texts?

What have you learned from your audience feedback?

How did you use media technologies in the construction and research, planning and evaluation stages?

When you are writing your production blog it would be wise to have these questions in mind.

Additionally you should focus on the categories listed in the topics for Section A (1a and 1b) of the examination - see next posting.